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Solo Travel's 15-Year High Isn't News To Us

  • 4 days ago
  • 2 min read

This isn't surprising to me. I've been following these numbers for five years, telling major publications and hotel chains what was coming in the solo travel space before it was a headline.


What's changed isn't the traveling.


It's that the mainstream has finally caught up to what we've been doing for decades. Now it's marketable. A trend. Something worth commercializing.


That's a good thing.


It means more women get to see what solo travel can look like. But it's worth being precise about what the data is actually capturing, because a lot of us have been doing this completely alone for years, working around a system that wasn't built with us in mind.

Not being able to book a table for one. No option to select "one" on a concert ticket. The single supplement fee that quietly taxes traveling alone.

Those details rarely make it into the trend pieces, because the headline number is a cleaner story than the decade of workarounds behind it.

So here's what I'd actually like to see come out of this moment, now that people are paying attention. Not a retrospective. Not a victory lap. I want the industry to build for the solo woman traveler as the default, the way it's always built for couples and groups, instead of treating her as the exception it charges extra for.

And I want the partnerships and platforms going to the people who were actually building this space before there was a report to point to. Companies like Sisters Traveling Solo did the work long before it was a headline. They deserve to be part of this conversation, not sidelined by whoever becomes the visible face of it after the fact.

More women traveling solo is genuinely great news. "Solo travel" becoming a real category instead of an oddity is progress. I just want to be clear-eyed about what's new here: not the behavior, the visibility.


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